Chain Restaurants Will Soon Be Required to Print Calorie Counts for Booze

The FDA has ruled that restaurants will soon need to list calorie information for alcoholic drinks on their menus, reports CTV News. Despite significant opposition from beer, wine and spirits heavy-hitters, dining establishments with more than 20 locations will have to provide this information by November of next year, with the intention of further informing consumers of what they’re ingesting.

The new rules, which were first proposed back in 2011 but only now approved, only apply to drinks listed on an establishment’s main menu. While in general the alcohol industry is opposed to the ruling, some brands (looking at you, Michelob Ultra) see it as a potential boost in developing brand loyalty. [CTV News] [Photo: Flickr/Farah Khan]