Daily News: Pabst Brewing Company Relaunches Bygone Brands, Drew Barrymore’s New Rosé

Pabst

Your daily dose of news and happenings from around the drink-o-sphere:

– Piggybacking on the craft beer movement, the new chief executive of Pabst Brewing Company hopes to revitalize the big beer label by revisiting old recipes.

A Chipotle in Denver is debuting a new beverage menu in an effort to entice customers with craft beer and cocktails designed by Richard Betts, including a mezcal margarita.

– Premier Cru is now the focus of an investigation into claims of the wine world’s largest Ponzi scheme with 9,000 victims and $60 million in missing money.

– A 100-year-old bottle of Irish whiskey goes to auction for $17,000.

– With tap water imparting unpleasant flavors when diluted in cocktails via the ice, companies have started producing speciality water to pair with specialty spirits.

– User-generated content is threatening the role of the wine writer.

Drew Barrymore premieres a new rosé for her wine label, Barrymore Wines.

[Photo: Flickr/Dustin O’Donnell]