The psychology department at London South Bank University turned a classroom into a hyper-detailed fake pub, all in the name of decision theory. The Guardian reports that researchers interested in gaining a deeper understanding of behavior surrounding addiction spent £20,000 on a set that would simulate an authentic drinking experience—with lighting, sound and smell all accounted for. Some participants will receive placebos while others drink real beer, and every move they make will be recorded through live observation and technology including mobile eye tracers that scan participants’ gazes and help determine things like whether anyone reads those charts about alcohol safety pinned behind the bar. The advantage of participating in the study? Free booze. The disadvantage? Being intensely monitored by psych students (they pose as bartenders) and being cut off at the legal limit. [The Guardian]