For Whiskey Collectors, It’s Unicorn Season
In the midst of the pandemic, the secondary whiskey market has been flooded with rare bottles, at even rarer prices.
- story: Aaron Goldfarb
- illustration: Carolyn Figel
In the midst of the pandemic, the secondary whiskey market has been flooded with rare bottles, at even rarer prices.
Today’s most respectable whiskey groups are decorating their private-barrel selections with homemade stickers—and turning a huge profit.
A vintage spirits arms race has sent prices soaring, driving some to question whether a taste of “liquid history” is worth the cost.
Lauded by whiskey geeks, vintage bottles of Wild Turkey are commanding unusually high price tags for their impossible-to-describe flavor profile.
Bars around the country are offering up pours of rare and expensive bottles at cost, in a new form of drinking egalitarianism dubbed #DrunkenSocialism. Nicholas Hall on the growing practice…
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