
40 Ounces to Freedom
The one bottle that taught an entire generation how to drink, and how not to drink. Besha Rodell on the 40's strange cultural impact and appeal.
- story: Besha Rodell
- photo: PUNCH
The one bottle that taught an entire generation how to drink, and how not to drink. Besha Rodell on the 40's strange cultural impact and appeal.
Lora Smith grew up in a corner of Kentucky where bootlegging didn’t die with Prohibition. Up until the 2000s it defined their culture of drinking—and fostered a sense of belonging—that,…
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The drink that made every man, woman and child go wild during the mid-to-late 19th century gets a modern updo.