Aaron Goldfarb lives in Brooklyn and is a novelist and the author of Hacking Whiskey. His writing has appeared in Esquire, Playboy, Whisky Advocate and more.
The hottest bourbon right now is a secret, homemade blend that can only be acquired via Facebook. Aaron Goldfarb on how "California Gold" became an underground phenomenon.
Aaron Goldfarb mines Reddit to understand the allure of the at-home, ever-changing whiskey blend.