Aaron Goldfarb lives in Brooklyn and is a novelist and the author of Hacking Whiskey. His writing has appeared in Esquire, Playboy, Whisky Advocate and more.
The Birth of the Bourbon Hype Machine
In the second installment of a three-part series, Aaron Goldfarb examines the early 2000s, when the push toward higher proofs and limited-edition releases built the modern marketplace as we know…
- story: Aaron Goldfarb
- illustration: Raphaelle Macaron