Leslie Pariseau is a writer and editor in New Orleans. She's Features Editor at PUNCH, former Special Projects Editor of Saveur and the co-author of SPRITZ. She has written for The New York Times, The Los Angeles Times, GQ, Condé Nast Traveler, Saveur, The Oxford American, The Ringer and Vulture, among others.

Why Was the Aviation Google Zeitgeist’s #1 Cocktail in 2013?
How, after never having placed in the top 10 before, did the Aviation—a classic, but obscure purple-hued gin drink—edge out all of the competition?
- story: Leslie Pariseau
- photo: Daniel Krieger