Noah Rothbaum is the author of the new book, The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, Through 100 Iconic Labels. He is the former editor-in-chief of Liquor.com and the author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. He lives in New York City.
Milton Glaser on Design and the Current State of Booze Branding
Milton Glaser is one of the most respected graphic designers of our era—famous for, among many other things, the ubiquitous "I ♥ NY" logo. Noah Rothbaum chats with him about…
- story: Noah Rothbaum
- photo: Catalina Kulczar