Thad Vogler is the owner of Trou Normand, the James Beard Award-winning Bar Agricole and the author of By the Smoke and the Smell. For nearly two decades, he worked to design, open and manage the bars at more than 20 top Bay Area venues. In 2011, Vogler was named one of Forbes magazine's most interesting people. A global authority on craft spirits, he is consulted regularly by national and global press including the New York Times, Der Spiegel, the Washington Post, Sunset, Bon Appetit and the Wall Street Journal.
So Long to All That Bar Business
Forced to shutter his empire of trailblazing bars, Thad Vogler confronts the tenuous state of the spirits business, and considers a path forward.
- story: Thad Vogler
- illustration: Nick Hensley
