Thad Vogler

Thad Vogler is the owner of Trou Normand, the James Beard Award-winning Bar Agricole and the author of By the Smoke and the Smell. For nearly two decades, he worked to design, open and manage the bars at more than 20 top Bay Area venues. In 2011, Vogler was named one of Forbes magazine's most interesting people. A global authority on craft spirits, he is consulted regularly by national and global press including the New York Times, Der Spiegel, the Washington Post, Sunset, Bon Appetit and the Wall Street Journal.