Image Is Everything in the New York Wine Market

In her column for London’s Financial Times, wine writer Jancis Robinson finds New York’s wine scene to be “faddish,” citing the city’s apparent disregard for the wines of the Southern Hemisphere. (Mostly true.) She also hints that wines or entire regions should be careful not to get too popular, offering up the rise and fall of grüner veltliner as New York’s “it” grape as a cautionary tale. “Success,” she says, “can be a killer in New York.” []