New Company Helps Women Hide Booze in Their Bras

One online company is attempting to redefine the flask by creating products that will help customers stealthily carry booze into concerts, festivals, sporting events and more. It’s called Smuggle Your Booze, and as The Daily Mail is quick to note, its unorthodox vessels are getting rave reviews.

Bras. Tampons. Sunscreen containers. These are the probably the last places that security would check for errant alcohol, and that’s exactly what Smuggle Your Booze is banking on. Citing the ridiculous markup on drinks at events, the company is targeting itself towards the young and not yet financially sound. Get your “boobie bags” while they’re hot. [The Daily Mail] [Photo: Flickr/Dávid Kótai]