Suntory Introduces Collagen-Infused Beer


Suntory claims its new light beer has some unusual skin benefits, according to iDigitalTimes. The new edition, called”Precious,” is infused with collagen, the protein that keeps skin looking young and firm. Catering to the female demographic, the light beer has a five percent ABV and two grams of collagen per can.

Collagen supplements and other similar products have never been proven to actually improve skin and slow down the results of aging, but a recent study suggests it may well be the case. Women who took 2.5 grams of a hydrolyzed collagen peptide in a double-blind, placebo-controlled study, had 20 percent wrinkle depth reduction around their eyes after eight weeks.

Unfortunately for those who may want to test Precious’s efficacy, the beer is only available on Japan’s northern island of Hokkaido. [iDigitalTimes][Photo: Flickr/Quinn Dombrowski]