The Italians Are Losing Interest in Wine

Italy, a country with one of the world’s winemaking (and drinking) traditions, is increasingly disinterested in consuming their own wines. Newsweek reports that while Italy is now the “world’s largest exporter of wine and the No. 1 exporter to the United States” that the recession and the growing popularity of craft beer. In the 1970s the average Italian drank 29 gallons of wine per year. In 2012 that number had dwindled to 13.6 gallons per person, a number still drastically higher than the per capita consumption in the U.S. (3.6 gallons per person in 2012), but one that signals a generational shift. [Newsweek]