According to Yahoo!, the Australian wine producer Penfolds has launched a new campaign—in collaboration with GQ—to find the best-dressed sommelier in America. And that isn’t just limited to attire, folks. Penfolds’ US Winemaking Ambassador DLynn Proctor suggests that it’s not just about looking good, but it’s about “exploring and knowing how to choose. Whether it be expert craftsmanship, impeccable tailoring, or a fine vintage, we somms know the good stuff when we see it, and Penfolds believes this should be celebrated.”
In other words, Penfolds is looking for James Bond with a wine key. If you or an excited sommelier you know fits the bill, submit a photo with the hashtag #BestDressedSomm for a chance to win the title of the country’s somm with the most swagger. [Yahoo!]