Maxwell Leer and Adam Vourvoulis, two guys in the LA wine scene, want to give wine more street cred. Munchies reports on their recent Wine Rave, a glow-stick-adorned party where 98-point wines (scored on their own scale) were served as shots alongside a top-40 playlist.
An ideal target for Leer and Vourvoulis’ campaign—young, fun, a little put off by wine-speak—Munchies’ reporter showed up to the rave hosted at Honeycut (which, to the bar’s credit, parallels the aspirations of a wine rave nicely with its ambience falling somewhere “between a raucous party and an elegant cocktail bar”) with doubts. There she found inoffensive cocktails mixing rosé and tonic and the aforementioned Leer and Vourvoulis-rated wines served in shot glasses. An opportunity to pair wine with MDMA never presented itself, and the modestly attended event ultimately took the appearance of a neon-lit mixer. [Munchies] [Image: Flickr/Urban Mixer]