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Absolut

Elyx Absolut Vodka
Spirits

Can Elyx Fashion a New Image for Luxury Vodka?

With Elyx, Absolut has made headway in a craft cocktail world that has traditionally shunned premium vodka. Chris Crowley on what Elyx's messaging signals about the changing notion of luxury…

  • story: Chris Crowley
  • photo: Phil Barton
street art collaboration 1800 tequila basquiat
Spirits

Strange Bedfellows: The New Mashup of Big Booze and Street Art

Nearly two decades after Andy Warhol and Absolut first collaborated in the '80s, a new wave of spirits brands are tapping artists to appeal to consumers—only this time around, they're…

  • story: Regan Hofmann
  • photo: 1800 Tequila
news

Daily News: Alcohol-Free Guinness, the Decline of Absolut and Beer as Currency

Your daily dose of news and happenings from around the drink-o-sphere:  - Many believed that the legalization of  recreational marijuana in some places would cause alcohol sales to suffer, but…

  • story: Joanna Harkins
The Wines of Right Now
Featured Article

The Wines of Right Now

We spoke to 150 sommeliers and retailers around the country to assemble a list of the 15 producers who represent the wine zeitgeist right now.

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