To Come of (Drinking) Age on YouTube
"Truth or Drink?" The confessional, unscripted video trend features the platform's early influencers ditching their kid-friendly images.
- story: Mary Anne Porto
- illustration: María Jesús Contreras
The Mixologist Has Nine Lives
At once modern and antiquated, humorous and self-serious, the term’s contradictions form the very DNA of bartending.
- story: Danny Chau
- illustration: Mallory Heyer
Drink Culture Doesn’t Have a “Foodie.” Here’s Why.
The term is now the food world’s most universally maligned, but is not having an equivalent worse?
- story: Danny Chau
- illustration: Mallory Heyer
The Silent Shake Heard Round the World
How a once-obscure technique changed frothy drinks forever.
- story: Robert Simonson
- photo: Lizzie Munro
What Will Be the Next Hipster Beer?
With PBR’s popularity slowing, the battle is on for the hipster beer market. Jennifer Fiedler on the path to becoming the symbolic brew of the alternative set, and which brand…
- story: Jennifer Fiedler
- photo: Diesel Demon
The Enduring Allure of the Shower Beer
The drinking rite has spawned online communities and accessories dedicated to it.
- story: Jessica Lee
- photo: Lizzie Munro
When Nude Magazines Met Booze: A Love Story
Since the dawn of porn magazines in America, booze and nudity have been presented as the most amicable combination of vice-on-vice. Rachel Barth surveys the intersection of the two from…
- story: Rachel Barth
- photos: Jim Linderman
A Brief History of the Binge Drinking PSA
Since the post-WWII years, binge drinking PSAs have focused on the destruction of gender norms, not health issues, as a dominant risk factor. Shockingly, more than 50 years later, very…
- story: Rachel Barth
- photo: The Sphere
Diagnosing the Tiki Psyche
With its windowless bars, secret recipes and tropically dressed devotees, tiki culture's escapist mindset is not unlike that of science fiction's.
- story: Christopher Ross
- photo: Sam Horowitz
Your Beer Choice Is a Lifestyle Choice
According to PR Newswire, in a recent study by Mintel of drinkers between the ages of 24 and 35, "70% say that the brand of beer says a lot about you and 66%…
- story: Punch Staff
