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culture

Spirits

To Come of (Drinking) Age on YouTube

"Truth or Drink?" The confessional, unscripted video trend features the platform's early influencers ditching their kid-friendly images.

  • story: Mary Anne Porto
  • illustration: María Jesús Contreras
Drink Your Words

The Mixologist Has Nine Lives

At once modern and antiquated, humorous and self-serious, the term’s contradictions form the very DNA of bartending.

  • story: Danny Chau
  • illustration: Mallory Heyer
Foodie
Wine

Drink Culture Doesn’t Have a “Foodie.” Here’s Why.

The term is now the food world’s most universally maligned, but is not having an equivalent worse?

  • story: Danny Chau
  • illustration: Mallory Heyer
dry shake
For the Record

The Silent Shake Heard Round the World

How a once-obscure technique changed frothy drinks forever.

  • story: Robert Simonson
  • photo: Lizzie Munro
pabst hipster beer
Beer

What Will Be the Next Hipster Beer?

With PBR’s popularity slowing, the battle is on for the hipster beer market. Jennifer Fiedler on the path to becoming the symbolic brew of the alternative set, and which brand…

  • story: Jennifer Fiedler
  • photo: Diesel Demon
Shower Beer
Beer

The Enduring Allure of the Shower Beer

The drinking rite has spawned online communities and accessories dedicated to it.

  • story: Jessica Lee
  • photo: Lizzie Munro
cocktail nude magazine alcohol
Cocktails

When Nude Magazines Met Booze: A Love Story

Since the dawn of porn magazines in America, booze and nudity have been presented as the most amicable combination of vice-on-vice. Rachel Barth surveys the intersection of the two from…

  • story: Rachel Barth
  • photos: Jim Linderman
Spirits

A Brief History of the Binge Drinking PSA

Since the post-WWII years, binge drinking PSAs have focused on the destruction of gender norms, not health issues, as a dominant risk factor. Shockingly, more than 50 years later, very…

  • story: Rachel Barth
  • photo: The Sphere
Cocktails

Diagnosing the Tiki Psyche

With its windowless bars, secret recipes and tropically dressed devotees, tiki culture's escapist mindset is not unlike that of science fiction's.

  • story: Christopher Ross
  • photo: Sam Horowitz
craft beer
news

Your Beer Choice Is a Lifestyle Choice

According to PR Newswire, in a recent study by Mintel of drinkers between the ages of 24 and 35, "70% say that the brand of beer says a lot about you and 66%…

  • story: Punch Staff
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Not Your Grandfather’s Blended Scotch
Featured Article

Not Your Grandfather’s Blended Scotch

Long considered an afterthought among serious drinkers, the blended Scotch category is slowly becoming a hotbed for innovation.

More →
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