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Johnnie Walker

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Daily News: Big Beer Mergers and Unicorn Tears Gin

Your daily dose of news and happenings from around the drink-o-sphere: - Johnnie Walker is giving its global marketing a big facelift. Get used to hearing their new tagline: "Joy…

  • story: Joanna Harkins
mustache bourbon barrels
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Daily News: Protein-Packed Beer, Greek Exit Vodka and Mustache Wax Cocktail Pairings

All the News That’s Fit to Drink: your daily dose of news and happenings from around the drink-osphere. - A German entrepreneur is encouraging people to toast Greece’s possible eurozone…

  • story: Liz Lucking
beer glasses
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Diageo Invests in African Beer and Spirits Market

Guinness and Johnnie Walker owner, Diageo Plc has invested over $1 billion in Africa within the last five years, reports Bloomberg Business. Diageo's CEO Ivan Menezes has also stated that…

  • story: Joanna Harkins
whiskey library
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Demand for (Very Expensive) Customizable Whisky on the Rise

Did you think that bottle of Johnnie Walker Black Label at duty-free was expensive? Well, think again. Diageo PLC, maker of Johnnie Walker, can create a customized blend of whisky…

  • story: Daniel Yeom
news

Johnnie Walker: The New Whisky of the Middle Class

Johnnie Walker is positioning itself as the “global aspirational drink of the middle class,” according to NPR.  Not a bad move considering another three billion people will enter the middle…

  • story: Echo Thomas
Not Your Grandfather’s Blended Scotch
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Not Your Grandfather’s Blended Scotch

Long considered an afterthought among serious drinkers, the blended Scotch category is slowly becoming a hotbed for innovation.

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