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market trends

article

Smirnoff Pokes Fun at Artisanal Vodka in Latest Campaign

Smirnoff, the best-selling vodka in America, is mocking its faster growing small-batch vodka competition. Time reports on the brand’s “cut the red velvet” campaign, which attempts to, “win over the…

  • story: Echo Thomas
Cocktails

Why Was the Aviation Google Zeitgeist’s #1 Cocktail in 2013?

How, after never having placed in the top 10 before, did the Aviation—a classic, but obscure purple-hued gin drink—edge out all of the competition?

  • story: Leslie Pariseau
  • photo: Daniel Krieger
Not Your Grandfather’s Blended Scotch
Featured Article

Not Your Grandfather’s Blended Scotch

Long considered an afterthought among serious drinkers, the blended Scotch category is slowly becoming a hotbed for innovation.

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