marketing
Gendered Wine Marketing Is Still All Too Real
Even in 2016, many wine brands are still integrating a handful of tired gender stereotypes into their marketing campaigns and brand identities. Zachary Sussman on the research that’s given rise…
- story: Zachary Sussman
- illustration: Yoonhwa Jang
Who Is the Millennial Drinker?
In the perpetual race to appeal to millennials, the stories that alcohol brands use to market their products has unearthed a number of discernible profiles of the millennial drinker—from the…
- story: Christopher Ross
- illustration: Vidhya Nagarajan
Non-Alcoholic Beer, or How Not to Make It In America
Big Beer's heaviest hitters are spending millions on R&D for new non-alcoholic beer brands, buoyed by the success of the category in Europe and the Middle East. But America remains…
- story: Regan Hofmann
- photo: Jitze Couperus
Budweiser Ads Will No Longer Feature the Iconic Clydesdales
Ten years ago, Budweiser accounted for approximately 15 percent of America's beer sales. The Wall Street Journal reports that Bud has since dropped to 8 percent, still a sizable chunk…
- story: Janet Lee
Where’s the Truth in Whiskey Marketing?
Spirits marketing runs the gamut from blatant lies to harmless, but fanciful stories. At the height of bourbon mania, Diageo's Orphan Barrel Bourbons claim origins in tales of barrels lost…
- story: Lauren Sloss
- photo: John Haslam
What’s Up With Fèvre’s New “Hipster Edition” Chablis?
This year, storied Burgundy producer Domaine William Fèvre released what many assumed to be joke: a glow-in-the-dark "Hipster Edition" Chablis. Zachary Sussman on what it signals for the current generation…
- story: Zachary Sussman
- photo: William Fèvre
Canned Wine Won’t Go Away
Union Wine Co. from Oregon is furthering the trend of wine down-marketing by putting some of their wines in a can, according to Huffington Post. The winery has been making wines by…
- story: Daniel Yeom
Constellation’s New Project Genome Typecasts Drinkers
In an attempt to better understand its customer pool, Constellation Brands has updated its “Project Genome” study that typecasts wine consumers into different groups, according to Wines & Vines. While…
- story: Daniel Yeom
What Exactly Defines a “Craft” Spirit?
“Craft spirits” have gone from obscurity to ubiquity over the past several years. But what exactly defines a craft spirit? With money and reputation riding on the answer, American distillers…
- story: Wayne Curtis
- photo: Rocky Sun
Making Peace in the War on Vodka
Vodka has become the contentious spirit at the center of a cocktail culture war. On one side: the vodka drinkers, derided as incurious rubes. On the other: the cocktail enthusiasts,…
- story: Will Gordon
- photo: Christian Senger
