
The ’90s Magazine That Courted Wine’s Early Counterculture
In its successful, decade-long run, Wine X magazine offered a subversive—if sometimes misguided—take on wine aimed at a new generation of drinkers.
- story: Zachary Sussman
- photo: Wine X
In its successful, decade-long run, Wine X magazine offered a subversive—if sometimes misguided—take on wine aimed at a new generation of drinkers.
In the perpetual race to appeal to millennials, the stories that alcohol brands use to market their products has unearthed a number of discernible profiles of the millennial drinker—from the…