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Spirits

Can Elyx Fashion a New Image for Luxury Vodka?

With Elyx, Absolut has made headway in a craft cocktail world that has traditionally shunned premium vodka. Chris Crowley on what Elyx's messaging signals about the changing notion of luxury…

  • story: Chris Crowley
  • photo: Phil Barton
The Resurgence of the Lion’s Tail
Featured Article

The Resurgence of the Lion’s Tail

How a quirky Prohibition-era bourbon cocktail came to manifest on U.S. drink menus right now.

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