This Is the Menu?
With faux pharmaceuticals, Rubik’s cubes, invisible ink and other interactive elements, modern bar menus are becoming as high-concept as the cocktails they list.
- story: Rafael Tonon
- photo: Anthill
With faux pharmaceuticals, Rubik’s cubes, invisible ink and other interactive elements, modern bar menus are becoming as high-concept as the cocktails they list.
“Italian Tajín” on a Margarita. Aperitiki. Spaghetti Western–themed bars. The drink world’s obsession with Italy has gone far beyond its classic cocktails.
From Cleveland to Los Angeles, the ’70s are inspiring a growing crop of nostalgic bars, complete with disco balls, wood paneling and even a water bed.
TikTok’s prebiotic-fueled, sherbet-topped take on the aperitivo cocktail is not playing by the rules.
The pale, inconspicuous early-aughts cocktail has, seemingly out of nowhere, taken TikTok by storm.
The upturned wedge, which now garnishes an array of cocktails, is about form and function.
The viral modern classic has become an unlikely muse for bartenders, who are reimagining the drink to be clarified, supersized and more.
It was only a matter of time before the caffeinated party-starter got the N/A treatment.
Your annual guide to the producers, trends, objects and terms defining wine today.
In just six months, the unhinged drink went from TikTok stunt to Starbucks menu item.