You Will Instagram This: Drunk Santa
’Tis the season for sloppy American Kris Kringle cosplay.
- story: Chloe Frechette
- photos: Instagram
You Will Instagram This: The Eternally Vacant Bar at Le Coucou
The bar’s biggest draw is its pure, ornate emptiness.
- story: Tatiana Bautista
- photos: Instagram
You Will 100% Take a Selfie in This Disco Hallway
The disco ball corridor is an Instagram magnet for club kids, drag queens and pretty much anyone who passes through it.
- story: Chloe Frechette
- photo: Instagram
You Will Instagram This: King Cole Bar
In the age of Instagram, the defining feature of a bar is often determined not by reviews, tastes or intent, but by smartphone. While some spaces are designed with this…
- story: Chloe Frechette
- photos: Instagram
You Will Instagram This: The Statement Globe Bar
This home bar, tucked discreetly into a faux-vintage globe, has become a bro sensation.
- story: Aaron Goldfarb
- photo: Instagram
You Will Instagram This: The Joe Strummer Mural at Niagara
The bar’s Technicolor mural of the Clash frontman has become a destination unto itself.
- story: Matt Rodbard
- photo: Instagram
The Bone Luge Abides
If you thought #boneluge would die, you were wrong.
- story: Chloe Frechette
- photo: Instagram
You Will Instagram This: The Aviary’s Giant Crispy Pork Skin
The three-foot-tall chicharron has become New York’s most photographed bar snack.
- story: Chloe Frechette
- photos: Instagram
You Will Instagram This: The Ladies’ Lounge at The Grill
The landmarked interior has become one of the most instagrammed bathrooms in New York.
- story: Chloe Frechette
- photos: Instagram
The Unofficial Bartender Uniform of the Early 2000s
How a hashtag unearthed an era of bartender attire defined by one item of clothing.
- story: Robert Simonson
- photo: Instagram
