Booze companies have never favored the health-conscious crowd (probably for good reason), but according to NBC News, Diageo will soon begin providing nutrition information and alcohol content on its labels. The global alcohol giant, which owns brands such as Johnnie Walker, Guinness, Smirnoff and Bailey’s, will package its beverages with a typical nutrition label including alcohol by volume, calories, carbohydrates and fat content in a typical serving size.
Although it’s currently voluntary for alcoholic beverage brands to provide nutrition facts on labels, Diageo is doing so in order to appeal to consumers who are conscious of their daily caloric intake. In fact, nutrition information for each brand can already be found online at the company’s website. [NBC News] [Photo: Flickr.com/ograndepet]