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The Sazerac Company

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Ten Weird Facts About Fireball Whiskey

As Fireball's popularity grows, drinkers may be wondering where the cinnamon whiskey came from and how it came to be the phenomenon it is now. Thrillist sheds some light on the origins of this on-trend spirit,…

  • story: Danielle Bergere
news

Fireball Whiskey Smooths Over European Recall

After Fireball's recent recall in several European countries, the Sazerac Company would like to inform you that the sweet, beloved cinnamon-flavored whiskey with over $61 million in annual sales is perfectly…

  • story: Stephen Praetorius
Not Your Grandfather’s Blended Scotch
Featured Article

Not Your Grandfather’s Blended Scotch

Long considered an afterthought among serious drinkers, the blended Scotch category is slowly becoming a hotbed for innovation.

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