The viral modern classic has become an unlikely muse for bartenders, who are reimagining the drink to be clarified, supersized and more.
It was only a matter of time before the ’90s-era icon staged a comeback.
Meet the "post-activity" drink, the latest entrant in the functional beverage arms race.
As inflation pushes the cost of a drink north of $20, cocktail bars across the country are embracing a grown-up version of happy hour.
The unironic embrace of the vodka Martini, in all its forms, is the ultimate sign of the times.
Martini towers. Appletinis. The return of Martini service. This is how Martini Madness will manifest this fall.
Like the “’Tini” before it, the “spritz” moniker is being co-opted and applied to everything from hard seltzers to Margaritas.
Luis Serrano, who has helmed the bars at Bemelmans and Café Carlyle for over 30 years, is now serving a new generation of Martini fiends.
How the low-cal alternative became a call drink that is as iconic as it is reviled.