Guys, Snoop Dogg now has his own booze brand. The Spirits Consulting Group (SCG) recently announced that Snoop Dogg is now a major shareholder of Cuca Fresca Cachaça as well as its ambassador. Like Ludacris’s deal with Conjure Cognac and P. Diddy’s with Cîroc, SCG anticipates that Snoop Dogg will elevate Cuca Fresca to VIP status.
Bringing the two together was “a natural fit,” according to an SCG press release. “‘Cuca Fresca’ is a common Brazilian expression that means to ‘have a chill vibe'” and “Snoop Dogg [is] the epitome of chill.” Snoop Dogg admits that he has a thing for Brazilian culture as well. When he was in Rio de Janeiro with Pharrell Williams filming the video for “Beautiful,” he connected to the culture, the vibe and the Caipirinha, a cocktail that SCG hopes will grow in popularity stateside. Perhaps cachaça and caiprinha bottle service is on the horizon. [Spirits Consulting Group] [Image: Spirits Consulting Group]