Some would say there’s no more quintessential bar order than the Old-Fashioned. Though a relatively straightforward cocktail, in the hands of a skilled drink-maker the simple combination of bourbon, bitters, sugar and garnish can come together to create something sublime. Now, with bars around the country moving closer toward “normal” after a challenging year and a half, settling into a bar stool and calling for an Old-Fashioned feels imminent, and almost necessary.
That’s why we’re welcoming the return of Elijah Craig Bourbon’s annual Old-Fashioned Week, October 15–24, 2021. This celebration, brought to you by Elijah Craig Bourbon and PUNCH, features a mix of on-premise and virtual events designed to bring people together to enjoy this classic bourbon cocktail. In addition to offering both elevated and traditional takes on the recipe, Old-Fashioned Week will also raise funds to support the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for hospitality workers.
For bars and restaurants, it couldn’t be easier to get involved: Simply showcase your unique take on the drink—featuring Elijah Craig—on your menu, then register at OldFashionedWeek.com, where your bar will be featured on an interactive Old-Fashioned Week heat map launching in August.
For patrons looking to support this effort and celebrate with friends, the “Find a Bar” tool will feature nearby bars and restaurants where you can order an Elijah Craig Old-Fashioned. Then, starting in September and continuing throughout Old-Fashioned Week, snap a photo or video of your drink and share on Instagram tagged with @ElijahCraig and the hashtag #OldFashionedWeek, and Elijah Craig will donate $5 per post to the Restaurant Workers’ Community Foundation. What’s more, you’ll also be entered for a chance to win an Elijah Craig home bar kit.
In the coming weeks, PUNCH will be speaking with top bartenders across the country about why they believe the Old-Fashioned is an ideal template for self-expression. We will also share cocktail insights courtesy of our industry friends and Elijah Craig’s own bourbon experts. And we’ll be featuring a wealth of innovative Old-Fashioned recipes meant to help you upgrade your own at-home bartending—and inspire you to get out and raise a glass for a good cause come fall.
Old-Fashioned Week 2020
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