Meet the Negroni’s Dark, Sexy Cousin: The Boulevardier

The Boulevardier is back. A 1920s cocktail created by Erskine Gwynne (the founder of a French magazine of the same name), the Boulevardier is seeing a revival nearly a century after its conception according to The New York Times. Though San Francisco has been downing the whiskey-sweet vermouth-Campari cocktail for some time, from Dallas to Brooklyn, bars across America are just beginning a bittersweet love affair. The Times chalks the drink’s recent popularity up to its likeness to the Negroni, swapping whiskey for gin (usually in a larger proportion). Up or on the rocks, more whiskey or less, the Boulevardier is now comfortably in the ranks of old standards made new once again. [The New York Times]