The American Pilsner Has Found Its Flow
Foudre-fermented, Italian-style, IPA-inspired? The modern craft pilsner is far from one thing.
- story: Courtney Iseman
- photo: Punch
Foudre-fermented, Italian-style, IPA-inspired? The modern craft pilsner is far from one thing.
In just five years, the category has moved beyond its staid roots to become a booming industry with its own cast of big-name players and independent upstarts.
The thrill of finding a “whale” amid commonplace beer and whiskey prevails only because the “shelf turd” dares to exist.
The rapid evolution of craft beer over the past two decades has necessitated an entirely new language to describe it. Here, a non-exhaustive guide to the modern lexicon.
How did a style that was once the face of craft beer become so... cringe?
Can a minimalist operation serving only two beers challenge the industry’s hypebeast culture?
Camparty. Bromosa. NASCAR Spritz. The never-ending crop of “beer spritzes” has carved out a high-low niche within the realm of aperitivo.
Beer slushies made of Mexican lager and shaved ice are a fast track to refreshment.
A smoky, Michelada-inspired cocktail built for a crowd.
Once ubiquitous across the Midwest and the South, drive-thru liquor stores face a host of modern challenges. But for a handful of owners, they are a tradition worth preserving.