This story is published in partnership with P(our), a symposium devoted to exploring new ideas and exchanging inspiration about the drinks industry, and beyond. The annual event promotes discussions and presentations that address issues critical to the trade; this year’s theme is “perfection.” The event is taking place in Paris on June 3rd—for more information, and for tickets, click here.
With this drink, Erik Lorincz was aiming to make a cocktail that looks like a Martini but tastes like a Bloody Mary—a goal that resulted in numerous technical challenges. In a long process during which “the drink really, really played in my mind for a long time,” Lorincz set about redistilling vodka with a homemade blend of tomato water. Only constant tweaking achieved the result he was looking for, teaching him that “if you’re not satisfied, that’s a good thing, because then you can perfect that recipe. Just keep going.”